Darcy Hopping

Graphic Design

This concept visualises the existing partnership between L’Oréal and Arsenal to create a product specifically tailored for fans. Each makeup palette is inspired by past and present team kits. In this project I aimed to maintain the same consistent strong visual identity that Arsenal has while also highlighting the individuality that L’Oréal provides through their makeup. The result blending team pride with self-expression, giving fans a new way to connect with the club.