Darcy Hopping

Graphic Design

A Brentford FC partnered campaign aimed at creating a space for young men struggling with loneliness to learn about the creative industry while connecting with others. The challenge was to create a brand that appealed to young male football fans in an encouraging and approachable way. The outcome was a campaign that used audience specific language and bold visuals, forming a distinct identity that could still be clearly linked to Brentford FC.